Reader Profile

The Beat READER

Jerome, 19, is obsessed with his rap and hip hop music: it keeps him informed about the latest fashion, lifestyles and artists. From when he wakes up to the moment he goes to sleep he connects with his music. When he is not watching his favorite music channels, or listening to music, he is talking about music and going to raves/parties that these stars may make an appearance in. He is heavily influenced by these artists and scenes however he sets the trends amongst his friends. He is so passionate about rap that he writes his own songs, and goes to his local studios to record it. The way he lives and breaths his music this is his 'identity' to everyone.

The targeted audience will be into these things below;