Evaluation - Question 5

Q5. How did you attract/address your audience?

‘The Beat’ magazine attracts the target audience with its pages, and how the features, photography and cover lines would help to persuade my target audience to buy my magazine because firstly; the features of my different pages are captivating as it has bright vibrant colours and its layout, especially in the front cover where there has been different text fonts used and effects been done to the text (the use of outer glow and background block colours), also the layout in the double page spread is exciting as it has a consistent colour scheme running through it, yet it simple but has a lot of things going on at the same time. What grabs the audience’s attention is the title on this page, the quotes (outer glow has been used here), the images and the text. The little features that I added that would attract the reader, things such as the big almost transparent ‘a’ on the double page spread and the spray image (just above where it says exclusive) because it shows that I paid attention to detail and thought that the little things will make it stand out from these conventional magazines. The photography addresses the audience as the pictures from the front cover and double page spread makes a connection with the expressions and body language of the model used and shows them what they aspire to look like/be with. The cover lines that would persuade the reader to buy ‘The Beat’ magazine they are bold, bright and big which would draw the reader in as it grabs the audience’s attention. The type of language I have used in these pages is street slang, I did this because I wanted to reach out to the audience as they are the most important part of making a magazine, also I put the slang in particular place – the article on the double page spread. I have done this so that the audience can be interested when the read the article, enjoy it thoroughly and understand it. An important part of making a magazine is selecting the fonts used, the types of fonts that were good for my target audience was one that was bold and had a fun element to it. The rest of the font’s used were sans serif, except the actual article which was time new roman – a conventional font for articles. San serif was used because it highlights the fact that it is reaching out to the younger generation because it is a more modern type of font. As spoke about in the last few questions the way the models were dressed/styled are also factors to addressing the audience of my magazine because the age of the models are around the targeted audience’s age and the way they are dressed/styled are the ways that those who are reading the magazine should use as a stencil for the way they dress. The attractiveness of the model as said before is important in getting the audience to purchase the magazine this is why I used these models for my magazine.

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