Thursday, April 7, 2011

Evaluation - Question 3

Q3. What kind of media institution might distribute your media product and why?

The kind of media intstitution that might distribute my media product is IPC Media is the UK’s leading consumer magazine publisher. I think that they would publish my music magazine because its does magazines that would connect to the type of audience i am trying to profile, for instance they do the leading magazine brand in photography which will connect with my targeted audience because they would be into cretive thing and technology. Also they do a few fashion magazines where this targets my audience as in my music magazine the artists are on-trend models for their audience. IPC Media does a music magazine but it is a different genre to me so the competition wont be as competitive as it would be if there was to be the same type of magazine. I would be beneficial for this company to publish my magazine ‘The Beat’ for several reasons; firstly, my music magazine will be bring something new and fresh to the companies brands that they publish now; secondly, the company will get more money because i will encourage the company that you can subscirbe to my magazine; thirdly, the magazine will bring a bigger range of audience and the more audience the more income. I would distribute my magazine in newsagents and stations, the reason for this is because the targetted audience are young so they will be going out using trains/buses etc so at stations is a perfect place for them to pick up the magazine and read on their journeys, also in newsagents because young people love to eat sweets/chocolates/fizzy drinks when they are out so they ‘pop-in’ to the newsagent and will end up being attracted to ‘The Beat’ magazine and buy it.

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