Analysis of Magazine Title Blocks

The title block on this magazine ‘Billboard’ tells us that the target audience is around the 20’s age. This is due to the font being Sans serif this is seen to be the modern text, and also even though the font colour is black they use an element of fun to attract their target audience by filling in the ‘b’, ‘o’, ‘a’ and the ‘d’ with the colours red, yellow and blue – these are all primary colours. It looks simple but is also effective and makes it easy to remember.

The masthead for this magazine shows that it is an older target audience as the font is serif which is a more mature font style. Also the regular font colour of the title block is usually red, however it can change on special editions (as seen on the cover I have here). Although there is not much to this masthead it is effective as it looks attractive to the eye with the font used and the boldness of it.

The title is 3 letters. It is a white bold font on a red background. The ‘XXL’ does not tell us what music genre it is, however it does show us that it is a modern day type of magazine as it uses a sans serif font. The masthead is eye catching which is easy to remember for the audience.

Designing the title block

To start my music magazine off, I have to first think of the masthead as it is the first thing that catches the eye or that the audience looks out for. I wanted the title to fit the genre and style of the magazine that it is. After this I came up with the name ‘The Beat’, I chose this because I thought it was best suited to the genre I was going for this magazine. Then I had to find which font best illustrates the magazine and the title. Out of all of the fonts I tried I went with font 2; font 1 was more for headlines/subtitles, although font 3 captures the genre of the magazine I felt that it was to unconventional for the magazine and font 4 made it a bit hard to read so wouldn’t be appealing to the reader.

After I have decided on my font style and what the magazine should be called, i then started to experiment with different colour s on the masthead. When experimenting I found colours that weren’t as eye catching as others. I wanted there to be a colour scheme on the front colour, and I ended up using the three colours I liked the best bumble-bee yellow, black and white. The bumble-bee yellow was the most appealing of the three so I used it for the title. I was happy with my choice of colour.