Monday, October 4, 2010

college magazine anaylsis


Analysis of a college magazine.



The setting of the front cover of this college magazine is that it denotes a few people standing/sitting in a green land like a garden or a park environment, with a clear blue sky. The park/garden with a clear blue sky connotes that it is fresh, clean and friendly place.

The costume in the front cover of the magazine is that everyone is wearing smart/casual clothing. The men are in trousers and shirts but without any ties on, short sleeves and rolled up sleeves. One of the women is looking more fun and wearing a bright blue skirt and white top however the other woman is wearing a full trouser suit. The connotation that the women show is that business has a diversity in it, the women that is looking more casual than the other is showing us that business isn’t always just all hard work and it is enjoyable at the same time the bright blue skirt suggests to us that it is a lively as bright blue is a vibrant colour. The men’s costumes connotes to us that it isn’t always a stressful business as the sleeves are rolled up means it’s a relaxing environment, also the fact that one man is in a pink shirt which is a fun colour and shows that there is an interesting side to business.

On the front cover of the magazine there is no props being used for it. This can imply that business is straightforward and there is no need for extra detailing in the shot. The connotation of this is that business is enjoyable and interesting in itself.

The lighting in the magazine front cover is high key lighting so it is bright and free from dark shadows, which brings the connotation that as it’s a business magazine front cover it shows us that the future is bright in business, bright lighting can imply that there is happiness, enthusiasm and success. Also it is seen as positive as it is high key, which is persuading and eye-catching for the targeted audience that this magazine is appealing to.

Another mise en scene is NVC (non verbal communication). The NVC in the college magazine front cover is that four of the models in the shot are standing each one smiling, one with his hands in his pockets, another with his hands behind his back, one women with her arms relaxed down by her sides and the other with her hands held together in front of her. The other two models in the shot are sitting down also smiling, one sitting up straight with his hands on his on each lap, and the other which is a bit more hunched over with his hands together resting his elbows on his knees. All of them smiling connotes that they are enjoying what they are doing and they are benefiting from the success they are striving towards. The woman that is holding her hands in front of her shows that she is professional, determinate as well as serious and passionate about business.

In this magazine front cover the shot size is a long shot, the camera angle is straight on, the lens type is standard, composition is symmetrical, the focus in the shot is soft and the clear blue sky and the fresh green land connotes that it’s fresh, straightforward and optimistic environment.






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